Corporate video example

ESG video developed by Neon Videos - A video Production Agency in Malaysia

Corporate Video Examples From Our Portfolio

Neon has been a leader in creating impactful corporate videos for over a decade. Our expertise spans various industries, and we pride ourselves on delivering high-quality content that effectively communicates our clients’ messages. Here, we have compiled some of the best examples of our work for you to explore:

The Difference Between Good and Bad Examples of Corporate Videos

Examples of bad corporate videos

We’ve all seen bad corporate video examples: a stuffy office setting with someone awkwardly reading a script line by line about their amazing company. It almost feels like they’re trying to convince themselves of its greatness, rather than the viewer…

But for every bad corporate video, there are plenty that inspire, educate, and excite. Today, we are showing  examples of excellent corporate video inspiration, along with steps to make your own.

Exceptional Corporate Video Examples by Neon

Neon has been a leader in creating impactful corporate videos for over a decade. Our expertise spans various industries, and we pride ourselves on delivering high-quality content that effectively communicates our clients’ messages. 

Content Focus:

The content of corporate videos often revolves around company culture, values, mission, and vision. They may also include employee training, onboarding, development programs, annual reports, shareholder meetings, or internal updates. Other examples include case studies, product demonstrations, and detailed service explanations.

Target Audience:

The target audience for corporate videos includes internal audiences such as employees, shareholders, and business partners. In some cases, they may also target external audiences like potential clients or investors, but the approach remains informative and detailed rather than purely promotional.

What is the difference between a corporate video and a commercial video

What is a Commercial Video?


Commercial videos, on the other hand, are designed to advertise or market a product, service, or brand. Their primary goal is to attract potential customers and drive sales or brand awareness. Commercial videos are often seen on television, social media, or online platforms, where they compete for the attention of a broad audience.

Target Audience:

The target audience for commercial videos is the general public or specific consumer segments. These videos aim to reach potential customers or clients, persuading them to engage with or purchase a product or service.

Content Focus:

Commercial videos focus on highlighting the benefits and features of a product or service. They are crafted to create brand awareness and drive consumer interest, often using emotional appeal, humor, or compelling visuals to grab attention quickly and effectively.

Examples of Corporate Videos Produced by Neon

Key Differences Between Corporate and Commercial Videos


  • Corporate Videos: Aim to inform, educate, or engage internal or specific external stakeholders.
  • Commercial Videos: Aim to persuade and attract a broader audience to buy or engage with a product or service.

Content Style:

  • Corporate Videos: Tend to be more detailed and formal, focusing on in-depth information.
  • Commercial Videos: Often shorter, more visually engaging, and designed to quickly capture attention and persuade.


  • Corporate Videos: Usually professional and straightforward.
  • Commercial Videos: Can be more creative, entertaining, and emotionally appealing.

How corporate or commercial videos are developed?

Check out our explainer videos describing step by step process

Trends in Corporate & Commercial Video Production

Staying updated with the latest trends in corporate video production is crucial. Here are some current trends:

  • Interactive Videos: These encourage viewer interaction through clickable elements and quizzes, making the experience more engaging.
  • 360-Degree Videos and Virtual Reality (VR): These technologies offer immersive experiences, allowing viewers to explore the content in a more interactive way.
  • Social Media Integration: With platforms like Facebook and Twitter embracing video content, corporate videos are now designed to be shared widely on social media to reach larger audiences.


Both corporate and commercial videos play essential roles in a company’s communication strategy. By understanding their distinct purposes, target audiences, and content focuses, businesses can better utilize these tools to achieve their specific objectives. Whether it’s educating employees or attracting new customers, the right type of video can make a significant impact on your business’s success. So, the next time you’re planning to create a video for your company, consider your goals and audience carefully to decide whether a corporate or commercial video is the best fit for your needs.

About the Author: Deb Arunava

Deb has been running Neon Videos for almost a decade. Prior to starting Neon, Deb was working for major multinational firms in Sales & Marketing for over 15 years. Deb is passionate about video production and video storytelling and shares his views and practical knowledge on LinkedIn and the Neon Blog frequently. 

Connect with Deb on LinkedIn 

Add Your Heading Text Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Scroll to Top