THE NEON VIDEOS 4 STEP VIDEO PRODUCTION PROCESS
At Neon Videos we have developed a tried and tested business video production process, to make your journey as seamless as possible.
STEP 1: DISCOVERY & CONCEPT DEVELOPMENT
The process of video production starts with gathering all the information about your business operation, the reason for producing the video and the expected call to action or CTA. This is followed by a concept document, which helps to articulate the objectives of your video. This document is extremely useful when shared within the organisation or departments so that all stakeholders are on the same page. The timeline for the project as well as the budget is also determined mutually during this stage.
STEP 2: SCRIPT & STORYBOARDING
Once the research is complete and the concept is approved, we move to develop the script. The script is the backbone of the video and a simple clear communication is desirable for most corporate videos. The script is sent to you for your inputs before it is finalised and singed off. A visualiser now develops a storyboard to illustrate each spoken word in the script and emphasise the highlights. For animated videos the storyboard is very detailed while for shoots it is used as a guide for the DOP.
STEP 3: PRODUCTION (SHOOT, ANIMATION, VOICE & MUSIC)
The shoot involves recce of the locations, identifying the best spots to shoot, lighting and camera selection. On the day of the shoot our teams would arrive at your location and guide you through the process. For animated videos, the production process starts with designing each frame and them compositing them on a voice over or music. We work with an array of talents across the world for voice recording, who can meet specific pronunciation & accent requirements of our clients.
STEP 4: POST PRODUCTION (EDITING, MUSIC, COLOUR CORRECTION, SPECIAL EFFECTS)
This is where your video comes to life and the final edits are made. Since several different footage clips are connected together, colour corrections are a must. So is stabilising some of the footage and cleaning up of unwanted sections. This is a time consuming process as 4 to 5 hrs of footage is sieved through to make a 4-minutes edit. Finally, the special effects, supers and texts are added on and the video is rendered in FULL HD format.
MAXIMISE THE POWER OF VIDEOS IN YOUR MARKETING STRATEGY WITH OUR BLUEPRINT FOR BRANDED VIDEO CONTENT
There are multiple ways you can connect with your customers through the medium of videos. Here we have compiled the most successful video marketing concepts to help you to define your content video strategy.
GET IN TOUCH
Interested to see what videos can do for your organisation and brand?
Or have an idea which you would like to explore.
T: 011 2314 0903
Neon Videos Sdn. Bhd.
Tower A, Unit 28-3A Menara UOA, Bangsar
5 Jalan Bangsar Utama 1,
59000 Kuala Lumpur, Malaysia