Distributor Motivation Video
Herbalife Nutrition Ltd. is a global multi-level marketing (MLM) corporation that develops and sells dietary supplements. The company was founded by Mark R. Hughes in 1980, and it employs an estimated 9,900 people worldwide. The company is headquartered in Los Angeles, California. Herbalife operates in 94 countries through a network of approximately 4.5 million independent distributors and members.
Herbalife Malaysia has been promoting the concept of Herbalife Cafes across the country to promote the concept of healthy living among the working class. Customers and members would congregate at their Cafes regularly and use the space as a socializing, networking and showcasing the benefits of a healthy living lifestyle using Herbalife products. The company wanted to showcase the activities in all its major Herbalife Cafes across the country to motivate distributors to open more such outlets. The team of Neon was assigned to conceptualize, shoot and edit the video. The team traveled to all major locations across the country to execute the project.
The video garnered a huge interest from all distributors across the country and has been the main line of communication to promote the Herbalife Café. The motivation levels of all the distributors who participated in the making of the video was also found to be very high as they shared the video through their own social media channels and through offline channels. The video was viewed more than 800,000 times and shared more than 10,000 times leading to one of the most successful campaigns for the company in Malaysia.