Humanizing Therapies With Videos
About B. Braun Medical
Braun is one of the world’s leading providers and manufacturers of healthcare solutions. With its constantly growing portfolio of effective medical care solutions, B. Braun makes a substantial contribution towards protecting and improving people’s health. In total, the B. Braun product range comprises 5,000 different products. By offering supplementary services and consulting, B. Braun is a system supplier that develops the best solution for patients in close partnership with our customers, making a significant contribution to medical advancements.
As a solution provider in chemotherapy, B. Braun needed to communicate to the users and patients the full gamut of its product range and services in a single video. Humanizing the product communication to a solution-based communication was required to be developed. Neon was brought in to provide consultancy and execution of the video documenting the entire journey of a colorectal cancer patient from diagnosis to treatment and normal life. A combination of 2D and 3D animation was used to accomplish the video.
The video was used to communicate the solutions provider aspect of the company and is being actively used as a sales enabler. Using the video on multiple platforms like medical conferences, training programs for medical practitioners has shown high engagement and awareness generation leading to enquiry and leads. The video also helps sales personnel to upsell and cross sell its products to existing purchasers by showcasing the entire gamut of products & services offered in the therapy segment.