Video OOH marketing
About Tokio Marine Insurance
Tokio Marine Insurance is one of the largest insurance companies in the world headquartered in Tokyo, Japan. It is the largest property/casualty insurance group in Japan in terms of revenue and employs 39,000 people in 38 countries worldwide.
The Requirement
To build awareness about new products which were targeted towards retail consumers, Tokio Marine needed a series of video to be developed for OOH Advertising in vertical format. The challenge was to convey the features and benefits of the insurance products within a short period of time while they were travelling. The team of Neon was brought in to develop the concept, storyboard and animation. The videos were adapted to be used both for social media as well as OOH advertising to ensure top of mind.
The Result
The videos generated a high number of inquiries and lead to the newly launched insurance products and helped the marketing team at Tokio Marine to deliver on their KPIs. The adaptability of the animations into horizontal and vertical formats was especially useful to meet the requirements of both digital and OOH advertising formats.
