5 GOLDEN RULES OF MAKING GREAT ANIMATED EXPLAINER VIDEOS
Animated videos are a great way to reach out to your customers in a Mobile-friendly, quick and fun way. As animated videos involves both visual and auditory senses, they are far more effective than written words and printed brochures. Here we have compiled the 5 golden rules of making great animated videos for you
Rule #1. Keep it Simple & Short
Just focus on these 4 espects and nothing else:
- The Problem
- The Solution
- How it works
- Call to Action
Rule #2. Write a Killer Script
Scripts are the backbone of animated videos. The best idea is to use an outsider to write your script. Make sure you create a brief before you start writing a script.
Rule #3. Focus on the benefits
Don’t talk about the technical stuff. Instead tell your viewer how the features or your technical stuff help them solve their problems. Instead of saying your product is provides 10x speeds say how your client can go home earlier using your product.
Rule #4. Keep the visuals simple
Let’s get this straight, we do now wish to create the next Hollywood blockbuster. In fact having too much gloss and shine on the visuals can be a distraction. Visuals should be used to emphasize the script.
Rule #5. Focus on Audio & Music
An animated video must be supported by the right voiceover artist and correct music. Music plays a vital role in setting the tone and pace of the video. Using professional help in delivering great music and voice over is a must.
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Based out of Kuala Lumpur, Malaysia, Neon is a full service corporate video production agency. We provide end-to-end video production solutions including video-marketing strategy, concept development, script writing, live shoots and animation services for A-List corporate clients across Asia.