Animated Explainer Video

5 GOLDEN RULES OF MAKING GREAT ANIMATED EXPLAINER VIDEOS

Animated videos are a great way to reach out to your customers in a Mobile-friendly, quick and fun way. As animated videos involves both visual and auditory senses, they are far more effective than written words and printed brochures. Here we have compiled the 5 golden rules of making great animated videos for you

AnimatedExplainerVideo
Rule #1. Keep it Simple & Short

Just focus on these 4 espects and nothing else:

  1. The Problem
  2. The Solution
  3. How it works
  4. Call to Action
AnimatedExplainerVideo
Rule #2. Write a Killer Script

Scripts are the backbone of animated videos. The best idea is to use an outsider to write your script. Make sure you create a brief before you start writing a script.

AnimatedExplainerVideo
Rule #3. Focus on the benefits

Don’t talk about the technical stuff. Instead tell your viewer how the features or your technical stuff help them solve their problems. Instead of saying your product is provides 10x speeds say how your client can go home earlier using your product.

AnimatedExplainerVideo
Rule #4. Keep the visuals simple

Let’s get this straight, we do now wish to create the next Hollywood blockbuster. In fact having too much gloss and shine on the visuals can be a distraction. Visuals should be used to emphasize the script.

AnimatedExplainerVideo
Rule #5. Focus on Audio & Music

An animated video must be supported by the right voiceover artist and correct music. Music plays a vital role in setting the tone and pace of the video. Using professional help in delivering great music and voice over is a must.

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HIGH-QUALITY CORPORATE VIDEO IS THE FOUNDATION
OF A SUCCESSFUL MARKETING STRATEGY TODAY

Based out of Kuala Lumpur, Malaysia, Neon is a full service corporate video production agency. We provide end-to-end video production solutions including video-marketing strategy, concept development, script writing, live shoots and animation services for A-List corporate clients across Asia.

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