5 GOLDEN RULES OF MAKING GREAT CLIENT TESTIMONIAL VIDEOS
A solid client testimonial video can go a long way. When placed on your website prominently, it can be more impactful than a lot of stuff that you write about yourself. Here are 5 golden rules of making great Client Testimonial Videos for your company or product
Rule #1. Keep it Short
Though client testimonials can run into several minutes, the best impact can be achieved in a 45 seconds to 1 minute video. So lets keep it short and sweet.
Rule #2. No Scripts Please
Reading out from a script makes the testimonial video look false and untrustworthy. If the client had a real good experience with your company, it wont be difficult to communicate it naturally and fluidly.
Rule #3. Introduce the person
Let them introduce themselves as “Hi my name is Terry and I am the Marketing Manager of XYZ Company”. Keeping it conversational is the key to great testimonials.
Rule #4. Before & After
Let the testimonial giver narrate their before and after story. This helps them to narrate the benefits they got when they started working with you.
Rule #5. Use Candid Shots
Great client testimonials are the ones which tells a story and looks great – keeping the viewer glued till the very end of the video. B-Rolls and Candid Shots are a great way to keep the viewer attention
Get In Touch
HIGH-QUALITY CORPORATE VIDEO IS THE FOUNDATION
OF A SUCCESSFUL MARKETING STRATEGY TODAY
Based out of Kuala Lumpur, Malaysia, Neon is a full service corporate video production agency. We provide end-to-end video production solutions including video-marketing strategy, concept development, script writing, live shoots and animation services for A-List corporate clients across Asia.