5 GOLDEN RULES OF MAKING GREAT CORPORATE VIDEOS
Corporate videos are a great tool to communicate your company’s story to your customers. These are your super sales people who work 24x7x365. Making a great corporate video is a bit of an art and science. Here are a 5 key things that you should consider before making your corporate video
Rule #1. Define Your Audience
Your video might not appeal to everyone. That’s why you need to define who your target audience is. Keep only the messages that your target audience is concerned about and leave everything else out
Rule #2. Make an Emotional Connection
Most corporate videos are recitations of facts, features and benefits. If you want your viewer to remember these facts you have to connect with them on an emotional level
Rule #3. Show me, don’t tell me
Why just explain how your company’s processes works when you can show people benefiting from it. Videos are more effective when you have to show the intangible benefits of your company.
Rule #4. Focus on customers
Lets try and position your company as the obvious and unique solution to the problems your customers face and then tell your story. How you can solve their problems makes a great impact on your viewers.
Rule #5. Share your values & beliefs
Beliefs drive behavior. When you have a mission of making the world a better place, do talk about it in your corporate video. It is the best way to reach out to and work with like minded individuals.
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Based out of Kuala Lumpur, Malaysia, Neon is a full service corporate video production agency. We provide end-to-end video production solutions including video-marketing strategy, concept development, script writing, live shoots and animation services for A-List corporate clients across Asia.