5 GOLDEN RULES OF MAKING GREAT HR INDUCTION VIDEOS
Attracting and retaining the right talent is a art and a science. A great orientation program is considered one of the most important and memorable aspects of a new employee. By leveraging the power of videos the Top Management can directly address the new hires without being present physically. Here are 5 golden rules of making great HR Induction Videos for your company
Rule #1. Welcome to the Team
Nothing sets the stage for staff engagement like feeling part of the team. A video message from the CEO or the Department heads can go a long way to alleviate first day nerves and demonstrate inclusiveness
Rule #2. No Scripts Please
Reading out from a script makes the HR induction video look false and untrustworthy. If an employee had a real good experience working with you, it wont be difficult to communicate it naturally and fluidly.
Rule #3. Introduce the person
Let them introduce themselves as “Hi my name is Terry and I am the Marketing Manager of XYZ Company”. Keeping it conversational is the key to great testimonials.
Rule #4. Before & After
Let the inreview giver narrate their before and after story. This helps them to narrate the benefits they got when they started working with you.
Rule #5. Use Candid Shots
Great HR Induction videos are the ones which tells a story and looks great – keeping the viewer glued till the very end of the video. B-Rolls and Candid Shots are a great way to keep the viewer attention
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Based out of Kuala Lumpur, Malaysia, Neon is a full service corporate video production agency. We provide end-to-end video production solutions including video-marketing strategy, concept development, script writing, live shoots and animation services for A-List corporate clients across Asia.