The Marketing Manager’s role entrusted to develop a business video, is challenging, to say the least. You need to make sure that the final video meets the requirements of all stakeholders and serves the purpose. In most cases, you will have to work with external agencies that have little understanding of your business or objectives. 

To get the best result you need to have a clear idea of what you need to prepare before you embark on a video project.

This Checklist – Developed by Marketing Managers for Marketing Managers is a great resource for you to have when planning for a video project.