Category: Video Production

How to create a documentary video for your business

On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…

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How to communicate your business strategy with interview video

Raise your hand if you are still using PowerPoint slides to communicate the strategy of your organisation. For the last 20 years, an easy and convenient tool to communicate business successful strategies has been a slide deck. What followed after making an effective and elaborate deck was gathering the people. Workplace meetings were the option for transferring important knowledge and information to colleagues. Meetings provide an opportunity for organic discussion and allow you to convey your message clearly. It can be difficult though, to align schedules and get all the necessary people in the same room at one time. But then once the deck is ready, you just have to carry it around and be willing to repeat performance at town halls, conferences, one-on-one interactions (formal or over coffee), and recently over webinars.

Email has been another great communication tool. You can craft emails and review them to ensure accuracy and completion. They can be sent to individuals or groups of virtually any size, and you can attach items like images or documents that your recipients need. Despite all the positives of email, it has its drawbacks. The average employee receives 121 emails a day, according to Campaign Monitor. Given this volume, it’s realistic to think your text-based email risks getting skimmed over or, worse yet, ignored. After a while it gets boring to read long emails, and at times they might be even misinterpreted by your receivers.

During the past two years of pandemic and varied changes in the workplace, many of us had to switch professions, learn how to work from home, manage calls and meetings via online platforms. Hence all workers and companies are seriously considering other options for effective communications. While meetings and email remain effective forms of communication, video emerged as a great and particularly efficient option.

Is video better?

Not only can videos replace emails, but they can help keep your calendar clear by replacing meetings as well. Instead of getting your whole team together for a share out or presentation, send them a video instead that they can watch on their own time. Ultimately all decks have a story to weave and engage attention, so the same way Turn the story about your business and about your strategy into a video or a mini movie!

Businesses that use the power of video to improve employee engagement are future-proofing their workplace. Using video content to communicate is efficient, it’s something employees’ desire, and it’s extremely cost-effective, saving you and your business time and money.

Video is preferred in the workplace! Regardless of age, the desire to see increased video communication is pretty universal. 48% of all employees consider video the most engaging form of communication. So how do videos differ from slide decks to inspire change? Simple, they add a dynamic component to it; there is a feeling that something is happening – a story is unfolding – and they generate traction. On top of all the above, videos engage more senses, not only the visual but the audio too, helping neurons firing new connections.

Video is cost effective and time efficient. Perhaps the biggest reason to use more of this visual and effective tool is that videos can actually save organisations money. In case you are trying it for the first time, you can choose to create videos at minimal cost. 

Interview videos are one of the friendliest video options, in terms of cost, creation time, as well as reach. Because they can be totally friendly, or casual, or formal depending upon the audience. And in moulding your interview video for the relevant audience, it won’t be time consuming or very expensive either. 

So List down your various audiences, and the relevance of the interview video for each of the categories – for example Board members, stakeholders, top management, Channel partners, managers, staff and the community in general.

Next list down what they would like to know via the interview video. The director can address the managers and factory people via an interview video, say once every quarter. The information will highlight certain aspects for the chosen audience. Right? 

Interview videos are most beneficial to communicate
  1. Your business strategy – Board member or Director can do a short interview video, with 3 questions, to convey your business values, strategy and vision. Or at times, just a single question interview video to reach out for a regular update to employees so they know how the company is faring overall.
  2. Changes in the strategy – Announcing significant corporate changes via an interview with your CEO! When you have new initiatives that you need everyone to be aware of, a video can help cut through and outline what it is and why it’s crucial. Consider policy changes, new projects, mergers and acquisitions, new legislative requirements, external marketing and promotions, new products, and more.
  3. Information sharing – A senior can do an interview video for onboarding staff. Research and marketing teams can do interview videos about new products, and services, their benefits; and how to reach out to get them, order placing and feedback etc.
  4. Inspiring employees working from home – these can be quick and funny. Sharing good news stories from employees via video can help boost morale, increase camaraderie, help build successful teams, and break down silos.
  5. Training and education – Creating your suite of interview style training videos can help save money when you no longer have to send employees to an external provider. The video will also help them to retain knowledge better than text. 
  6. Demos of new software or troubleshooting issues- New software systems can be a headache to implement across the organisation, particularly if they have many different functions. Q & A interview video at its best!
  7. Live-streaming of events – Corporate events such as town halls, awards ceremonies, presentations, and important meetings can be live-streamed, so those who cannot physically attend can still feel as though they have participated. Making the video available later, people who were unable to view it live don’t have to miss out.
  8. Handling a crisis at work – if there is a mishap, or wrong information gone out, a message from the CEO or top management can just do the trick.

There are lots of different tools available to help you make video content – including free options such as Canva, Typito, Kapwing or Soapbox which can help you get started if you’ve never created video before, using templates. There are professional tools also on the market, such as Adobe Premiere or iMovie. 

However, you can also hire an agency to create these videos for usage in the long term. Agency will make sure the message and branding does not get lost, while addressing your varied audience. The agency (like ours) will also help you with prominent placement on your intranet and internet pages, and advice on timely sharing on corporate social media channels.

Connect with us for a free consultation at info@neonvideos.com

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How to communicate your brand values through a corporate video?

Brand video is an excellent way to communicate your company values to your customers. What is brand value? It encompasses a firm’s basic set of building principles and rules, or what the company as a whole believes in. Brand video or corporate brand video allows Companies to better explain their beliefs, traits, and goals to customers. Leadership, quality, justice, and even sustainability are examples of brand values. Reaching out via a brand video will keep your brand visible and collaborating with platforms even provides maximum brand lift and awareness.

Power of a Brand video

All statistics say that video has become one of the most effective forms of communication. Video helps companies expand their audience base and attract viewers to their website and social media pages. In fact, 93% of brands got a new customer because of a video on social media, according to Animoto. This is largely due to one simple fact; it’s extremely easy to consume! It’s a very passive experience, and the more we can do to remove friction from information consumption, the more is consumed.

Brand videos can help you to better define and explain your brand in a potentially viral way, and they’re a little like explainer videos designed to help you stand apart from all the competition.

We could go on and on about the benefits of video, but we’ll end it with this simple point: using a video to communicate your values means you can show the result of those values. With a targeted Brand video you can show the happy workforce, you can showcase the impact on the community, you can really communicate the ‘why’ behind the ‘why’!

Types of Branded Video

Expressing the uniqueness of your brand can take many forms. At Neon we strongly believe it is about creating quality content that is engaging and valuable to the right audience. Strong branded video campaigns can take a lot of different forms, and there’s so much creative room to produce content that speaks to your target audience.

There are a number of video strategies you can use to communicate values, and you’ll have to choose the one which best suits your organisation, budget and time restraints. We’re going to focus on a few different strategies in this blog, that will help you identify what depicts you best, and at what occasion/s. Because there is no stopping on adding different styles, as long as your voice and tone reaches the audience without causing any confusion.

  1. Brand song – A broad, sweeping overview of the essence of the brand and mission.  It is professionally done, and is meant to inspire and build long lasting brand equity.  1-3 minutes in length, however, can be used modularly for different occasions and platforms.
  2. The Company Presentation Video – In this type of brand video, you communicate the company mission, value statement and core values. The approach is time tested old fashioned. It is similar to the face-to-face presentations that were commonplace in business, but in a much more engaging, exciting and real way. You can use bold statements or question format which lead to the core messages you would like to communicate. You can choose a mix of senior execs and team members to tell the story of the company; this mixture of staff will provide a more authentic viewing experience.
  3. Brand Profile – In contract to the company presentation video, Brand profile video is detailed, fast paced storytelling that cuts to the chase in communicating your brands competitive advantages.  May or may not include animation or infographics, if you find it challenging.  It often includes on camera interviews with senior executives. Popular choice is 1-2 minutes.
  4. A ‘Day-in-the-Life’ Video – This type of brand video chosen by more daring, and younger companies, who do not shy away from adding some style, personality and liveliness to their brand video. It is a more employee-focused video, similar in style to a video blog, which focuses on a day in the life of an employee. You add this human touch, and it increases conversion way faster than any other mode.
  5. Product Video – A shorter piece of content: 30- 60 seconds in length that focuses exclusively on communicating how your brand’s product and/or service and its benefits. It is short, hence can be flashed on multiple media simultaneously without getting boring.
  6. Testimonial – This definitely is a powerful strategy for offering proof of your brand. From-the-heart first person interviews with credentialed people or influencers who have tried and liked your brand.   Your customers tell others why your brand is worthy, and convince new customers!
  7. The Values-Manifested Video – This is a video strategy which showcases the company values being manifested in real life. This could be an event, a charity push or a real life story. Highlight the goals and how your employees, or people reached it in real time. A brand video is not always supposed to sell or convince users to buy, so your end goal is to leave an impression about your brand. An impression that makes them want to learn more about you or do business with you.
  8. Lastly, Training & Educational videos – these are focused on delivering a particular curriculum to employees or trainees.

So what next? Well, the first thing is to ensure you have your company values defined and ready for communication.

Next, decide what your goal is: talent attraction or customer acquisition, or persuasion to buy more of your product or service. You may attract them first and foremost with graphics. A decent colour palette, typography, and cinematography will add value to your video.

Then, you may hook them in with your words, which is where brand values come into play. This way you will present your message in the way it best suits your ideals.  Finally, decide on a video strategy (ies) that you want to use. Will you go for the company presentation style, or perhaps the real life story? Whichever type you choose from the above, we say you personalise it! The thing to consider if you are going to create a brand video is sharing your own story. Be it your hobbies, loved ones, career, favourite songs and movies, how you first set up your business, or whatever matters to you, your clients will love it.

If you want a hand choosing an appropriate strategy or want to just pick our brains on what could work for your company, connect with us at info@neonvideos.com

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How to make a motivational video for distributors

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How to make a motivational video for sales personnel

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How to translate a corporate video for domestic markets

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What is video personalization and how to use it for business

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How to re-edit an old corporate video

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What are safety videos and why you need one

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