On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…
On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…
On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…
On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…
On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…
On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…
On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…
On the other hand, organizations have the need for integrating in IT departments new technologies often using cloud services and other ways of direct access to the web. This pressure for IT departments to give…
Raise your hand if you are still using PowerPoint slides to communicate the strategy of your organisation. For the last 20 years, an easy and convenient tool to communicate business successful strategies has been a slide deck. What followed after making an effective and elaborate deck was gathering the people. Workplace meetings were the option for transferring important knowledge and information to colleagues. Meetings provide an opportunity for organic discussion and allow you to convey your message clearly. It can be difficult though, to align schedules and get all the necessary people in the same room at one time. But then once the deck is ready, you just have to carry it around and be willing to repeat performance at town halls, conferences, one-on-one interactions (formal or over coffee), and recently over webinars.
Email has been another great communication tool. You can craft emails and review them to ensure accuracy and completion. They can be sent to individuals or groups of virtually any size, and you can attach items like images or documents that your recipients need. Despite all the positives of email, it has its drawbacks. The average employee receives 121 emails a day, according to Campaign Monitor. Given this volume, it’s realistic to think your text-based email risks getting skimmed over or, worse yet, ignored. After a while it gets boring to read long emails, and at times they might be even misinterpreted by your receivers.
During the past two years of pandemic and varied changes in the workplace, many of us had to switch professions, learn how to work from home, manage calls and meetings via online platforms. Hence all workers and companies are seriously considering other options for effective communications. While meetings and email remain effective forms of communication, video emerged as a great and particularly efficient option.
Not only can videos replace emails, but they can help keep your calendar clear by replacing meetings as well. Instead of getting your whole team together for a share out or presentation, send them a video instead that they can watch on their own time. Ultimately all decks have a story to weave and engage attention, so the same way Turn the story about your business and about your strategy into a video or a mini movie!
Businesses that use the power of video to improve employee engagement are future-proofing their workplace. Using video content to communicate is efficient, it’s something employees’ desire, and it’s extremely cost-effective, saving you and your business time and money.
Video is preferred in the workplace! Regardless of age, the desire to see increased video communication is pretty universal. 48% of all employees consider video the most engaging form of communication. So how do videos differ from slide decks to inspire change? Simple, they add a dynamic component to it; there is a feeling that something is happening – a story is unfolding – and they generate traction. On top of all the above, videos engage more senses, not only the visual but the audio too, helping neurons firing new connections.
Video is cost effective and time efficient. Perhaps the biggest reason to use more of this visual and effective tool is that videos can actually save organisations money. In case you are trying it for the first time, you can choose to create videos at minimal cost.Â
Interview videos are one of the friendliest video options, in terms of cost, creation time, as well as reach. Because they can be totally friendly, or casual, or formal depending upon the audience. And in moulding your interview video for the relevant audience, it won’t be time consuming or very expensive either.Â
So List down your various audiences, and the relevance of the interview video for each of the categories – for example Board members, stakeholders, top management, Channel partners, managers, staff and the community in general.
Next list down what they would like to know via the interview video. The director can address the managers and factory people via an interview video, say once every quarter. The information will highlight certain aspects for the chosen audience. Right?Â
There are lots of different tools available to help you make video content – including free options such as Canva, Typito, Kapwing or Soapbox which can help you get started if you’ve never created video before, using templates. There are professional tools also on the market, such as Adobe Premiere or iMovie.Â
However, you can also hire an agency to create these videos for usage in the long term. Agency will make sure the message and branding does not get lost, while addressing your varied audience. The agency (like ours) will also help you with prominent placement on your intranet and internet pages, and advice on timely sharing on corporate social media channels.
Connect with us for a free consultation at info@neonvideos.com
Brand video is an excellent way to communicate your company values to your customers. What is brand value? It encompasses a firm’s basic set of building principles and rules, or what the company as a whole believes in. Brand video or corporate brand video allows Companies to better explain their beliefs, traits, and goals to customers. Leadership, quality, justice, and even sustainability are examples of brand values. Reaching out via a brand video will keep your brand visible and collaborating with platforms even provides maximum brand lift and awareness.
All statistics say that video has become one of the most effective forms of communication. Video helps companies expand their audience base and attract viewers to their website and social media pages. In fact, 93% of brands got a new customer because of a video on social media, according to Animoto. This is largely due to one simple fact; it’s extremely easy to consume! It’s a very passive experience, and the more we can do to remove friction from information consumption, the more is consumed.
Brand videos can help you to better define and explain your brand in a potentially viral way, and they’re a little like explainer videos designed to help you stand apart from all the competition.
We could go on and on about the benefits of video, but we’ll end it with this simple point: using a video to communicate your values means you can show the result of those values. With a targeted Brand video you can show the happy workforce, you can showcase the impact on the community, you can really communicate the ‘why’ behind the ‘why’!
Expressing the uniqueness of your brand can take many forms. At Neon we strongly believe it is about creating quality content that is engaging and valuable to the right audience. Strong branded video campaigns can take a lot of different forms, and there’s so much creative room to produce content that speaks to your target audience.
There are a number of video strategies you can use to communicate values, and you’ll have to choose the one which best suits your organisation, budget and time restraints. We’re going to focus on a few different strategies in this blog, that will help you identify what depicts you best, and at what occasion/s. Because there is no stopping on adding different styles, as long as your voice and tone reaches the audience without causing any confusion.
So what next? Well, the first thing is to ensure you have your company values defined and ready for communication.
Next, decide what your goal is: talent attraction or customer acquisition, or persuasion to buy more of your product or service. You may attract them first and foremost with graphics. A decent colour palette, typography, and cinematography will add value to your video.
Then, you may hook them in with your words, which is where brand values come into play. This way you will present your message in the way it best suits your ideals. Finally, decide on a video strategy (ies) that you want to use. Will you go for the company presentation style, or perhaps the real life story? Whichever type you choose from the above, we say you personalise it! The thing to consider if you are going to create a brand video is sharing your own story. Be it your hobbies, loved ones, career, favourite songs and movies, how you first set up your business, or whatever matters to you, your clients will love it.
If you want a hand choosing an appropriate strategy or want to just pick our brains on what could work for your company, connect with us at info@neonvideos.com