Utilize the benefits of posting on different platforms. To increase traffic and gather more footfall on the blog and website, Make your blog post or webpage more engaging by embedding the video content. The top qualities of a great brand video should be entertaining, funny and educational. You can mould these 3 qualities to suit your brand and style – say you are a serious techy brand, you will automatically lean towards an educational, what-are-we kind of video, but you can always go creative and throw in a fun point, or a how-it-all-started-on-a-rainy-day kind if engaging storyline. And it will surely capture the attention on the landing page.
If you send emailers or a monthly/ quarterly newsletter to all your present and potential subscriber base, attach the link to your social media videos.
People mostly check their Facebook on mobiles, on the go, while commuting on the train, stuck in traffic. Because it’s nice to check on what your family and friends are up to while you are in transit. Or just browse on categories. Most watched videos on FB are on food, fashion & beauty, DIY, tech, humor, health, animals, music, travel, science, and more. So use these analytics and create your videos for further reach. Facebook also allows you to create a playlist of your videos which can be viewed later as well in chronology. So if a new viewer clicked on your beauty hack and enjoyed it, it will be very easy for them to check your previous videos with minimal effort. There! You’ve earned a follower.
Video marketing is the way of the future. Video marketers get 66% more qualified leads per year. And as the attention spans of consumers reduce overtime, shorter content is becoming more popular.
Like we used to enjoy the trailer before the movies got released, in a similar manner reels have become the In thing. They invoke excitement, wonder and emotion, and they are shareable. If it can tease, invoke anticipation beforehand, or show a crazy behind the scenes frenzy, it already increases the interest in what’s coming. You can just share or reshare your Business mission with visual branding – it can be as short as 60 seconds to 5 minutes.