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Why the growth of mobile is making video marketing so important

One of the best things for your Site’s SEO is to provide meaningful, helpful content that your viewers and potential customers will share.

When it comes to content, people are more than happy to share an entertaining, informative, or heart-touching video. Moreover, many websites where you can post videos make it easy for viewers to share your posts with a click.

By using major social sites like YouTube, Vine, and Instagram (easily accessible on mobile), you can make the discovery and share process infinitely quicker and easier.

Research shows that 1 out of 4 Facebook users check their account more than 5 times a day, and 751 million users log onto Facebook with their mobile devices.

On a whole, video really stands out visually in newsfeeds and it’s more likely you’ll catch your audience’s attention with a compelling splash screen on a mobile device versus using a text based asset that takes time to read and process.

Does a page that’s plumb full of text make your eyes glaze over?

Even if that page has tons of useful information, you might not even give it a second glance if the overall look of the page overwhelms you. An embedded video, accompanied with other content, breaks up walls of text and intrigues viewers. True, images can work in a similar way, but they don’t capture curiosity like a video does.

When browsing the Internet on the four-inch screen of your smartphone, it’s way easier to watch a video than to read text. People simply love video and when it exists in lieu of something not as easy to view on mobile, viewers will hit that play button.

Some mobile users hesitate to watch videos on their devices because they don’t want to exceed their plan’s data limit and incur extra charges.

However, free Wi-Fi available in more and more public places, more people are using their smartphones or tablets to view video content on the go. Your brand can make use of this and create top-funnel content to draw people into your message.

Smartphones are everywhere — and so is video marketing. Take advantage of this effective way to reach out to people and ensure your video content is mobile friendly.

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