Why Make A Whiteboard Video For Your Business
According to Google: Videos are as effective as TV in building awareness of your business. And they get results – like an average 20% increase in traffic to your website. Because video is much more engaging and interesting, it can also capture the attention of non- readers. Besides, videos are shareable and versatile, meaning they can be edited/moulded for every possible social media platform. A well-made video not only showcases the benefits of your product or service, it also gives you a chance to express your company’s character, philosophy, and culture.
You may have worked hard to explain the concept, and to elaborate all the features and benefits of your product, but people just don’t want to read. Catch them over a 1 minute video and tally the engagement! YouTube is the second largest search engine in the world, right behind Google. People will search for YOUR product or service not just on Google, but on YouTube. If they don’t find your video, they’ll certainly find your competitor’s. Your video has to sit there to buy you more screen space in the search results.
Now that is settled, we also must accept the fact that not every company or start-up has budgets to make stylish videos. That’s where whiteboard videos come into the picture. They can be easy, entertaining, and low budget, although even within the whiteboard video category there are whiteboard explainer video and whiteboard animation videos and everyday tech people are getting advanced and creative.
How will you stand out?
As more and more users are drawn to websites such as YouTube and Vine, brevity becomes key. Attention spans are getting shorter each day, and the businesses that realise this and tailor their marketing approach accordingly are the ones who will survive the long haul.
This means that you have 1-2 minutes to make a quick impression. Whiteboard explainer video allows your business to tell its story in 60 second bursts. Browsers who are impressed by your whiteboard animation layout are far more apt to recommend your service to their friends and loved ones.
For the larger business that leans on a variety of different sales channels, whiteboard animations are typically more effective than creating multiple PowerPoint presentations. Whiteboard animations give a business a chance to make their pitch in a variety of ways, instead of going with a one size fits all approach.
If you run an online business, you will most likely benefit more from creating whiteboard videos.
Here’s what you should know.
- Online shoppers are bombarded with tons of similar products as yours.
- They also have a shorter time to make buying decisions.
- Viewing images and video is their only opportunity to engage with the product before purchase.
With whiteboard videos, your customers can get a clearer view of your product features and benefits and make the right purchase decision.
Choosing your whiteboard video style
Once you have your unique script ready, along with the complete emotion and punches in place, you must choose a board that will fully highlight and help create your style. Storyboard the sequence with rough sketches
In addition to the traditional whiteboard style, there are 4 other styles:
- Glassboard
- Stitchboard
- Notepad
- Blackboard
Choose your stroke style and colour
Whiteboard videos need not always be just black and white. At this age of branding, you can use the psychology of colours to evoke certain emotions in your videos. Including full colouring and additional digital effects bring more depth to your whiteboard video.
Characters
Tools like Animaker and VideoScribe or Renderforest offer you options for Editable templates, characters and colours to create your own whiteboard video or animation. They have characters for almost every occasion including travel, entertainment, corporate, adventure and technology. You can also upload your own props. These budget friendly solutions make you confident to be able to produce your own whiteboard video.
Mix video styles
While whiteboard animation is effective on its own, as mentioned above, it can be mixed with other video styles to teach concepts more fully. Each style has its own unique connotations that can enhance the message or lesson you’re communicating. Live video might humanise the abstract concepts discussed on the whiteboard, whereas animation gives you full creative control to illustrate your points.
Say, for example, you want to create an explainer video to describe how your product works. To start the video, you might use whiteboard animation. The lack of colour in the style can emphasise how life is more dull or worse without the product. Then, when you describe your product’s benefits, the video can switch to colour to convey that your product improved the situation. Alternately, colour mixed with whiteboard animation can be used to highlight key points, actions, or characters in your video.
Some more Stats
- Including your video in an email marketing blast will increase your click-through rate by 96%
- Adding an explainer video to your website can increase your conversions by 20%
- Videos on your site also increase brand recognition by 76%
Still not convinced? Your competitors are. Get your Whiteboard Video today? Connect with us for a free consultation at info@neonvideos.com
Tell us about your video
Whether you need a corporate video, marketing video, training video, or explainer video, our team has over 10 years of experience working with various businesses to create engaging and impactful content. Please fill out the form below to let us know the type of video you’re planning to make. We will get back to you with multiple options and price quotes tailored to your requirements.
Our Clients
Frequently Asked Questions
How much does it cost to make a corporate video?
Cost of video production is dependent on the following factors:
- No. of days of shoot
- Locations of shoot
- Elements of video (e.g. drone shoot, studio or location)
- If models or talents are required
- Voiceover requirements
- Background music (standard or custom)
- Translation and subtitles
- Adaptations into multiple languages
Depending on the specific requirements of your project we will provide you with a custom quote. Contact us to get your custom quote today.
What is the rate for animation video?
Animation video rates depend on the intricacy of the animation and the duration of the final edit. There are various types of animation we provide:
- 2D vector animation
- 2D custom illustrated animation
- Kinetic typography animation
- Whiteboard animation
- 3D animation with objects
- 3D animation with characters
Depending on the animation style or your ideas we can provide you with a custom quote for your video. Contact us to get your custom quote today.
Who will develop the script for the video?
Yes we will provide you with a script for your video which you can use or suggest to make changes. To develop your script we will understand your business objective and come up with a draft copy. Alternatively, you can provide us with a script which we can help you to polish up to make it into a captivating video.
Contact us today to find out more about our script writing services.
Do you provide a storyboard?
Once the script is finalized we will provide you with a detailed storyboard. We need all our clients to approve the storyboard before they go into production.
The storyboard helps all stakeholders to visualize the final video and allows us to make changes easily if something is not according to your requirements. Contact us today to find out more about storyboarding.
How long does it take to make a corporate video?
Each corporate video is developed in 3 stages: Pre-Production, Production and Post Production. The pre-production stage consists of the script, storyboarding and recce of the locations. Production is the actual shoot and voice recording stage. The post production involves editing, music and special effects.
Considering 1 week for each stage of the process we normally estimate 3 weeks for the production of a corporate video. However, there has been cases where we have done corporate videos in much shorter duration for our clients.
Contact us today if you are planning for a corporate video within a tight timeline.
How many revisions do you provide?
Revisions at every stage is as per follows:
- Script writing – 4 revisions
- Storyboard – 2-3 revisions
- Animated sections – 2 revisions
- Final video edit – 2 revisions
Video production is a co-creation process and at every stage you (the client) will be involved to give feedback and suggest changes.
Our objective at Neon is to make sure 100% customer satisfaction and realization of your vision in a video format. To know more about our process, please contact us today.