How To Communicate Your Business Strategy With Interview Video

Raise your hand if you are still using PowerPoint slides to communicate the strategy of your organisation. For the last 20 years, an easy and convenient tool to communicate business successful strategies has been a slide deck. What followed after making an effective and elaborate deck was gathering the people. Workplace meetings were the option for transferring important knowledge and information to colleagues. Meetings provide an opportunity for organic discussion and allow you to convey your message clearly. It can be difficult though, to align schedules and get all the necessary people in the same room at one time. But then once the deck is ready, you just have to carry it around and be willing to repeat performance at town halls, conferences, one-on-one interactions (formal or over coffee), and recently over webinars.

Email has been another great communication tool. You can craft emails and review them to ensure accuracy and completion. They can be sent to individuals or groups of virtually any size, and you can attach items like images or documents that your recipients need. Despite all the positives of email, it has its drawbacks. The average employee receives 121 emails a day, according to Campaign Monitor. Given this volume, it’s realistic to think your text-based email risks getting skimmed over or, worse yet, ignored. After a while it gets boring to read long emails, and at times they might be even misinterpreted by your receivers.

During the past two years of pandemic and varied changes in the workplace, many of us had to switch professions, learn how to work from home, manage calls and meetings via online platforms. Hence all workers and companies are seriously considering other options for effective communications. While meetings and email remain effective forms of communication, video emerged as a great and particularly efficient option.

Is video better?

Not only can videos replace emails, but they can help keep your calendar clear by replacing meetings as well. Instead of getting your whole team together for a share out or presentation, send them a video instead that they can watch on their own time. Ultimately all decks have a story to weave and engage attention, so the same way Turn the story about your business and about your strategy into a video or a mini movie!

Businesses that use the power of video to improve employee engagement are future-proofing their workplace. Using video content to communicate is efficient, it’s something employees’ desire, and it’s extremely cost-effective, saving you and your business time and money.

Video is preferred in the workplace! Regardless of age, the desire to see increased video communication is pretty universal. 48% of all employees consider video the most engaging form of communication. So how do videos differ from slide decks to inspire change? Simple, they add a dynamic component to it; there is a feeling that something is happening – a story is unfolding – and they generate traction. On top of all the above, videos engage more senses, not only the visual but the audio too, helping neurons firing new connections.

Video is cost effective and time efficient. Perhaps the biggest reason to use more of this visual and effective tool is that videos can actually save organisations money. In case you are trying it for the first time, you can choose to create videos at minimal cost.

Interview videos are one of the friendliest video options, in terms of cost, creation time, as well as reach. Because they can be totally friendly, or casual, or formal depending upon the audience. And in moulding your interview video for the relevant audience, it won’t be time consuming or very expensive either.

So List down your various audiences, and the relevance of the interview video for each of the categories – for example Board members, stakeholders, top management, Channel partners, managers, staff and the community in general.

Next list down what they would like to know via the interview video. The director can address the managers and factory people via an interview video, say once every quarter. The information will highlight certain aspects for the chosen audience. Right?

Interview videos are most beneficial to communicate

Your business strategy – Board member or Director can do a short interview video, with 3 questions, to convey your business values, strategy and vision. Or at times, just a single question interview video to reach out for a regular update to employees so they know how the company is faring overall.
Changes in the strategy – Announcing significant corporate changes via an interview with your CEO! When you have new initiatives that you need everyone to be aware of, a video can help cut through and outline what it is and why it’s crucial. Consider policy changes, new projects, mergers and acquisitions, new legislative requirements, external marketing and promotions, new products, and more.
Information sharing – A senior can do an interview video for onboarding staff. Research and marketing teams can do interview videos about new products, and services, their benefits; and how to reach out to get them, order placing and feedback etc.
Inspiring employees working from home – these can be quick and funny. Sharing good news stories from employees via video can help boost morale, increase camaraderie, help build successful teams, and break down silos.
Training and education – Creating your suite of interview style training videos can help save money when you no longer have to send employees to an external provider. The video will also help them to retain knowledge better than text.
Demos of new software or troubleshooting issues- New software systems can be a headache to implement across the organisation, particularly if they have many different functions. Q & A interview video at its best!
Live-streaming of events – Corporate events such as town halls, awards ceremonies, presentations, and important meetings can be live-streamed, so those who cannot physically attend can still feel as though they have participated. Making the video available later, people who were unable to view it live don’t have to miss out.
Handling a crisis at work – if there is a mishap, or wrong information gone out, a message from the CEO or top management can just do the trick.

There are lots of different tools available to help you make video content – including free options such as Canva, Typito, Kapwing or Soapbox which can help you get started if you’ve never created video before, using templates. There are professional tools also on the market, such as Adobe Premiere or iMovie.

However, you can also hire an agency to create these videos for usage in the long term. Agency will make sure the message and branding does not get lost, while addressing your varied audience. The agency (like ours) will also help you with prominent placement on your intranet and internet pages, and advice on timely sharing on corporate social media channels.

Connect with us for a free consultation at info@neonvideos.com

Tell us about your video

Whether you need a corporate video, marketing video, training video, or explainer video, our team has over 10 years of experience working with various businesses to create engaging and impactful content. Please fill out the form below to let us know the type of video you’re planning to make. We will get back to you with multiple options and price quotes tailored to your requirements.

Our Clients

Frequently Asked Questions

How much does it cost to make a corporate video?

Cost of video production is dependent on the following factors:

No. of days of shoot
Locations of shoot
Elements of video (e.g. drone shoot, studio or location)
If models or talents are required
Voiceover requirements
Background music (standard or custom)
Translation and subtitles
Adaptations into multiple languages

Depending on the specific requirements of your project we will provide you with a custom quote. Contact us to get your custom quote today.

What is the rate for animation video?

Animation video rates depend on the intricacy of the animation and the duration of the final edit. There are various types of animation we provide:

2D vector animation
2D custom illustrated animation
Kinetic typography animation
Whiteboard animation
3D animation with objects
3D animation with characters

Depending on the animation style or your ideas we can provide you with a custom quote for your video. Contact us to get your custom quote today.

Who will develop the script for the video?

Yes we will provide you with a script for your video which you can use or suggest to make changes. To develop your script we will understand your business objective and come up with a draft copy. Alternatively, you can provide us with a script which we can help you to polish up to make it into a captivating video.

Do you provide a storyboard?

Once the script is finalized we will provide you with a detailed storyboard. We need all our clients to approve the storyboard before they go into production.

The storyboard helps all stakeholders to visualize the final video and allows us to make changes easily if something is not according to your requirements. Contact us today to find out more about storyboarding.

How long does it take to make a corporate video?

Each corporate video is developed in 3 stages: Pre-Production, Production and Post Production. The pre-production stage consists of the script, storyboarding and recce of the locations. Production is the actual shoot and voice recording stage. The post production involves editing, music and special effects.

Considering 1 week for each stage of the process we normally estimate 3 weeks for the production of a corporate video. However, there has been cases where we have done corporate videos in much shorter duration for our clients.

How many revisions do you provide?

Revisions at every stage is as per follows:

Script writing – 4 revisions
Storyboard – 2-3 revisions
Animated sections – 2 revisions
Final video edit – 2 revisions

Video production is a co-creation process and at every stage you (the client) will be involved to give feedback and suggest changes.

Our objective at Neon is to make sure 100% customer satisfaction and realization of your vision in a video format. To know more about our process, please contact us today.