How To Make Sure Your Corporate Video Will Turn Out The Way You Want It
We’ve all seen bad corporate video examples: say a stuffy office setting with someone awkwardly reading a script line by line about their amazing company. It almost feels like they’re trying to convince themselves of its greatness, rather than the viewer…But for every bad corporate video, there are plenty that inspire, educate, and excite. Let’s look at what will make your corporate video production work a real success and make you feel proud for a long time to come.
1. Plan your corporate video production very seriously
It’s a long term, image building exercise. Which should be done by checking all the parameters and working with high quality team and equipment. Write down the pitch – will it be promoting your business as a whole or just one part? The trick is to find something that resonates with clients so that you can tailor your video to those viewers. Here’s a great example of someone who’s thought about what they are saying and is engaging effectively with their audience:
2. Start Work on your script
After finalising the video format you want to work on , the next step is to write a script. Don’t let your video out-stay its welcome on the viewer’s computer. A Youtube video should be 1-2 minutes long, but between one and three minutes is a good rule of thumb! That means, coming up with a scenario including technical breakdown and crisp, easy to understand dialogues. You have to tell your story, but stay specific. Choose your narrative. Rather than an interview, Give your viewers examples. Tell them what your company is about by telling them the changes you’ve made to people’s lives (this is much more powerful than talking about money!)
Tip: No matter which type of video you choose, adding subtitles will definitely maximise its impact on Youtube, Vimeo, Facebook, Instagram…
Side notes from the script must include a numbered list containing the location, shoot type, shoot angle, camera movement and a brief description of each shot.
3. Corporate video production is a detailed task
Don’t get over enthusiastic and spend too much on the 1st video, then struggle with budgets for the later ones. Chances are that the audience will compare your first few awesome videos to the later ones and get disappointed. So Consistency is important as well.
In line with your chosen video format and budget, choose your location carefully. If your chosen location is outdoors, beware of the weather and remember that there will be noises that are out of your control. Equally, if you decide to do your video in your office, beware of receiving calls halfway through your video! You should also think about your use of close-ups… Close-ups tend to be better than wide shots as it helps the viewer focus on you and gives them someone or something to relate to.
4. Dressing up
Of course we check the norms, for example If you are a law firm, you might wear a suit, whereas if your company is a start-up you might be more likely to wear jeans (or casual sweatpants – Zuckerberg in the making!) But we advise you to create your own identity & style. In this example video, the presenter is appropriately dressed and it reflects the company:
5. Choose the right music
Use intro and end music; this will help you set the tone and keep your message cohesive. If budget can allow you to get an original jingle, go for it. If not just get one by paying a licence fee to use one that’s already been made. Some sites, however, offer free music as well, such as Dig CC Mixer, FreeMusicArchive, and SoundBlend.
6. Sound quality and good lighting
If your video is a ‘talking head’ style interview, then find a way to record the audio properly without background noise or echoes.
7. More Tech
Many corporate videos use a combination of animations, narration, stock videos, to their own video content. The rampant use of animated corporate video proves you don’t need real people in your videos to create something engaging. With these stylish options, you can develop your personal branding.
Oh, and let’s not forget about cartoon corporate videos? They can get so addictive for the younger audience. You don’t need any experience to create them. Within Moovly’s library, you’ll get access to premade animations you can customise for your videos.
Coca-Cola is an example of a corporate video that doesn’t use narration, and instead uses a catchy background song with text over their video clips to get their message across. This type of video works well when you want your own content to be the star of the show. In this case, Coca-Cola wants to associate positive feelings with their brand, and they use video clips from the past and the present to do so.
8. Incorporate reviews
Testimonials from current happy clients is a powerful marketing tool! Providing real people with honest reviews will gain the viewers’ trust and prove that your company works in the good for society.
Neon offers a variety of services tailored to your personal needs, including videos for corporate events, seminars, and conferences, business video reports, client testimonial videos, as well as on-demand new product videos. We understand the importance of identity and brand consistency. Tech Neon can become your efficient partner in creating, practical, turnkey solution to all your photo and video needs. Connect with us for a free consultation at info@neonvideos.com
Tell us about your video
Whether you need a corporate video, marketing video, training video, or explainer video, our team has over 10 years of experience working with various businesses to create engaging and impactful content. Please fill out the form below to let us know the type of video you’re planning to make. We will get back to you with multiple options and price quotes tailored to your requirements.
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Frequently Asked Questions
How much does it cost to make a corporate video?
Cost of video production is dependent on the following factors:
- No. of days of shoot
- Locations of shoot
- Elements of video (e.g. drone shoot, studio or location)
- If models or talents are required
- Voiceover requirements
- Background music (standard or custom)
- Translation and subtitles
- Adaptations into multiple languages
Depending on the specific requirements of your project we will provide you with a custom quote. Contact us to get your custom quote today.
What is the rate for animation video?
Animation video rates depend on the intricacy of the animation and the duration of the final edit. There are various types of animation we provide:
- 2D vector animation
- 2D custom illustrated animation
- Kinetic typography animation
- Whiteboard animation
- 3D animation with objects
- 3D animation with characters
Depending on the animation style or your ideas we can provide you with a custom quote for your video. Contact us to get your custom quote today.
Who will develop the script for the video?
Yes we will provide you with a script for your video which you can use or suggest to make changes. To develop your script we will understand your business objective and come up with a draft copy. Alternatively, you can provide us with a script which we can help you to polish up to make it into a captivating video.
Contact us today to find out more about our script writing services.
Do you provide a storyboard?
Once the script is finalized we will provide you with a detailed storyboard. We need all our clients to approve the storyboard before they go into production.
The storyboard helps all stakeholders to visualize the final video and allows us to make changes easily if something is not according to your requirements. Contact us today to find out more about storyboarding.
How long does it take to make a corporate video?
Each corporate video is developed in 3 stages: Pre-Production, Production and Post Production. The pre-production stage consists of the script, storyboarding and recce of the locations. Production is the actual shoot and voice recording stage. The post production involves editing, music and special effects.
Considering 1 week for each stage of the process we normally estimate 3 weeks for the production of a corporate video. However, there has been cases where we have done corporate videos in much shorter duration for our clients.
Contact us today if you are planning for a corporate video within a tight timeline.
How many revisions do you provide?
Revisions at every stage is as per follows:
- Script writing – 4 revisions
- Storyboard – 2-3 revisions
- Animated sections – 2 revisions
- Final video edit – 2 revisions
Video production is a co-creation process and at every stage you (the client) will be involved to give feedback and suggest changes.
Our objective at Neon is to make sure 100% customer satisfaction and realization of your vision in a video format. To know more about our process, please contact us today.