What is a corporate video

image showing skyscrapers depicting corporate video scene

In today’s digital age, the term corporate video is widely recognized. But what is a corporate video? At its core, a corporate video is a tool for communication used by businesses and organizations. These videos serve a multitude of purposes, from internal communications to external marketing. They are specifically targeted towards a particular audience, making them distinct from general advertising videos. Here’s a comprehensive look into what corporate videos are and their significance.

So what exactly is a Corporate Video and is it still relevant in 2024 (in the age of TikTok and Ai Videos)

Corporate videos have evolved significantly with the advent of online video platforms and reduced production costs. Initially, these videos were primarily for internal communication or event showcases. Now, they serve various functions, including:

Internal Communications:

Conveying messages within the organization, such as financial results or internal changes.

Marketing and Promotion:

Showcasing new products, services, or initiatives to a targeted audience.

New Employee Orientation:

Educating employees on new procedures, safety protocols, or onboarding processes.

Communicating CSR or ESG Initiatives

Highlighting the company’s efforts in social initiatives and environmental responsibility.

Internal Presentations

Use it as an ice breaker or introduction element during an important C-Suite meeting to set the context of a a meeting 

External Stakeholders

The Corporate Video is a great tool for external stakeholder meetings with banks, fund managers, or government bodies 

Types of Corporate Videos

Understanding what is a corporate video involves recognizing the different types of corporate videos that serve various purposes:

Promotional Videos:

These highlight specific initiatives, products, or services. For instance, a company launching a new product might create a promotional video to generate buzz and interest.

Training & Orientation Videos:

Used to train employees, these videos can be cost-effective compared to in-person training. They provide consistent information that can be accessed multiple times.

Internal Communication Videos:

These videos relay important information to employees, making complex messages more digestible and engaging.

CSR or ESG Videos:

Created for corporate events, these videos can be displayed during presentations or at trade booths to convey key messages to attendees.

Examples of Corporate Videos Produced by Neon

The Corporate Video Production Process

Creating a corporate video involves several stages. Each step ensures the final product effectively communicates the intended message. Here’s an outline of the process:

Stage 1: Initial Inquiry

  • Client Inquiry: The process starts with the client reaching out to a video production agency, explaining their needs and objectives.
  • Cost Estimation: The agency provides a quote or estimate based on the project scope.

Stage 2: Concept Development

  • Idea Generation: The production company collaborates with the client to develop the video concept, focusing on how best to communicate the message.
  • Feedback Loop: There is a continuous dialogue to refine the concept.

Stage 3: Storyboarding

  • Visual Planning: Storyboards are created to represent each shot of the video, serving as a visual guide during filming.
  • Approval: The client reviews and approves the storyboard.

Stage 4: Production Planning

  • Logistics: This includes scheduling, organizing equipment, and hiring talent if needed.
  • Timeline: A detailed timeline ensures all elements are ready before filming begins.

Stage 5: Location Scouting

  • Site Recce: The production team visits potential filming locations to identify any issues such as noise or lighting problems.
  • Final Selection: The best location is chosen based on the recce.

Stage 6: Filming

  • Setup: The crew prepares the set, ensuring all safety protocols are followed.
  • Recording: Filming begins, with the director ensuring all necessary footage is captured.

Stage 7: Editing and Delivery

  • Footage Transfer: Raw footage is transferred to editing suites.
  • Initial Cut: Editors create a first draft, incorporating client feedback.
  • Final Cut: The video is finalized, rendered, and delivered in master quality.

How a corporate video is developed?

Check out our explainer videos describing step by step process

Trends in Corporate Video Production

Staying updated with the latest trends in corporate video production is crucial. Here are some current trends:

  • Interactive Videos: These encourage viewer interaction through clickable elements and quizzes, making the experience more engaging.
  • 360-Degree Videos and Virtual Reality (VR): These technologies offer immersive experiences, allowing viewers to explore the content in a more interactive way.
  • Social Media Integration: With platforms like Facebook and Twitter embracing video content, corporate videos are now designed to be shared widely on social media to reach larger audiences.

Benefits of Corporate Videos

Corporate videos offer numerous benefits that make them a valuable tool for any organization:

  • Enhanced Communication: They simplify complex information, making it easier to understand and remember.
  • Increased Engagement: Videos are more engaging than text, holding viewers’ attention longer.
  • Improved SEO: Videos can boost website SEO, leading to higher search engine rankings and increased traffic.
  • Cost-Effective Training: Training videos can be reused, reducing the costs associated with in-person training sessions.


So, what is a corporate video? It’s a versatile and powerful communication tool that serves various functions within a business or organization. From promoting products to training employees, corporate videos are indispensable in modern corporate communication strategies. Their ability to convey complex information in an engaging manner makes them a preferred choice for many organizations. As technology continues to evolve, the scope and impact of corporate videos will only grow, offering even more innovative ways for businesses to connect with their audiences. 

About the Author: Deb Arunava

Deb has been running Neon Videos for almost a decade. Prior to starting Neon, Deb was working for major multinational firms in Sales & Marketing for over 15 years. Deb is passionate about video production and video storytelling and shares his views and practical knowledge on LinkedIn and the Neon Blog frequently. 

Connect with Deb on LinkedIn 

Add Your Heading Text Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Scroll to Top