















Marketers are constantly looking for ways to create and edit videos, and then incorporate them into their email marketing strategies and tactics – and honestly, it seems to be working. Actually, a report published by Forrester showed that including a video in an email can lead to a 200-300% CTR (Click-Through-Rate) increase.
Email videos have the ability to hook users upfront and make them engage, be it by checking out your product (more on how to do this, in a tick) or by looking into your brand and offers more thoroughly.
YOU AGREE??
Your lovely corporate video is ready. The next important task is to share it with your customer, potential customers, Channel partners, promoters, influencers and all friends. Email videos through file-sharing or attaching a link is an important step for the outreach. You can embed the video or make a thumbnail/image/GIF of a video inside an email and add a link redirecting to an external site, which could be your landing page, product pages, or your shared YouTube or any other hosting platform, where the full video will run.
Considering there are various email and cloud providers the process might be a little different for Gmail and Google Drive, Outlook and OneDrive, Yahoo, Apple Mail, and more.
Allow us to walk you through different modes to email videos:
The process for how to share large video files via a cloud service is almost identical regardless of what platform you decide to use. Essentially, you need to upload your files to a folder in your cloud account and then share the link to that file or folder in an email or direct message with your contact. There are different cloud services to choose from but most prefer OneDrive for its Windows and Office 365 integration, Google Drive for its Android and Google support, and Dropbox for its streamlined approach across operating systems and ease of use.
You may want to use two or more cloud storage accounts to take advantage of their free storage plans or to use one for work, one for personal use, and another for friends and family.
Dropbox offers 2GB of storage for free, OneDrive offers 5GB, and Google Drive provides free users with 15GB. (https://www.dropbox.com/basic)
ZIP files are one of the oldest ways to reduce the size of files before transferring them between devices or sending them in an email. Creating a ZIP file and adding a file to it, often referred to as zipping, is supported in Windows, Mac OS, and Android operating systems. The downside of ZIP files is that their file size reduction is relatively small so this won’t be a solution if you’re stuck wondering how to send a 10GB video via email and have it meet the 25MB size limit. It can be worth trying if you’re just a few MB over though.
And Voila!
After you have successfully attached the video or the video link to the email, the final tip. You can add alternative text to your videos (and images). It appears in place of the video (or image) when it doesn’t load. Write a simple sentence describing what the video is. You can adjust the play button’s shape or colour to fits the overall design of your email template. There are also other customization options you can tweak, for example, width, padding, and alignment.
The above tips will help you send a more engaging newsletter along with the amazing video. You’ll see the engagement rates going up in no time!
Whether you need a corporate video, marketing video, training video, or explainer video, our team has over 10 years of experience working with various businesses to create engaging and impactful content. Please fill out the form below to let us know the type of video you’re planning to make. We will get back to you with multiple options and price quotes tailored to your requirements.
Cost of video production is dependent on the following factors:
Depending on the specific requirements of your project we will provide you with a custom quote. Contact us to get your custom quote today.
Animation video rates depend on the intricacy of the animation and the duration of the final edit. There are various types of animation we provide:
Depending on the animation style or your ideas we can provide you with a custom quote for your video. Contact us to get your custom quote today.
Yes we will provide you with a script for your video which you can use or suggest to make changes. To develop your script we will understand your business objective and come up with a draft copy. Alternatively, you can provide us with a script which we can help you to polish up to make it into a captivating video.
Contact us today to find out more about our script writing services.
Once the script is finalized we will provide you with a detailed storyboard. We need all our clients to approve the storyboard before they go into production.
The storyboard helps all stakeholders to visualize the final video and allows us to make changes easily if something is not according to your requirements. Contact us today to find out more about storyboarding.
Each corporate video is developed in 3 stages: Pre-Production, Production and Post Production. The pre-production stage consists of the script, storyboarding and recce of the locations. Production is the actual shoot and voice recording stage. The post production involves editing, music and special effects.
Considering 1 week for each stage of the process we normally estimate 3 weeks for the production of a corporate video. However, there has been cases where we have done corporate videos in much shorter duration for our clients.
Contact us today if you are planning for a corporate video within a tight timeline.
Revisions at every stage is as per follows:
Video production is a co-creation process and at every stage you (the client) will be involved to give feedback and suggest changes.
Our objective at Neon is to make sure 100% customer satisfaction and realization of your vision in a video format. To know more about our process, please contact us today.
WhatsApp Neon