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All statistics say that video has become one of the most effective forms of communication. Video helps companies expand their audience base and attract viewers to their website and social media pages. In fact, 93% of brands got a new customer because of a video on social media, according to Animoto. This is largely due to one simple fact; it’s extremely easy to consume! It’s a very passive experience, and the more we can do to remove friction from information consumption, the more is consumed.
Brand videos can help you to better define and explain your brand in a potentially viral way, and they’re a little like explainer videos designed to help you stand apart from all the competition.
We could go on and on about the benefits of video, but we’ll end it with this simple point: using a video to communicate your values means you can show the result of those values. With a targeted Brand video you can show the happy workforce, you can showcase the impact on the community, you can really communicate the ‘why’ behind the ‘why’!
Expressing the uniqueness of your brand can take many forms. At Neon we strongly believe it is about creating quality content that is engaging and valuable to the right audience. Strong branded video campaigns can take a lot of different forms, and there’s so much creative room to produce content that speaks to your target audience.
There are a number of video strategies you can use to communicate values, and you’ll have to choose the one which best suits your organisation, budget and time restraints. We’re going to focus on a few different strategies in this blog, that will help you identify what depicts you best, and at what occasion/s. Because there is no stopping on adding different styles, as long as your voice and tone reaches the audience without causing any confusion.
So what next? Well, the first thing is to ensure you have your company values defined and ready for communication.
Next, decide what your goal is: talent attraction or customer acquisition, or persuasion to buy more of your product or service. You may attract them first and foremost with graphics. A decent colour palette, typography, and cinematography will add value to your video.
Then, you may hook them in with your words, which is where brand values come into play. This way you will present your message in the way it best suits your ideals. Finally, decide on a video strategy (ies) that you want to use. Will you go for the company presentation style, or perhaps the real life story? Whichever type you choose from the above, we say you personalise it! The thing to consider if you are going to create a brand video is sharing your own story. Be it your hobbies, loved ones, career, favourite songs and movies, how you first set up your business, or whatever matters to you, your clients will love it.
If you want a hand choosing an appropriate strategy or want to just pick our brains on what could work for your company, connect with us at info@neonvideos.com
Whether you need a corporate video, marketing video, training video, or explainer video, our team has over 10 years of experience working with various businesses to create engaging and impactful content. Please fill out the form below to let us know the type of video you’re planning to make. We will get back to you with multiple options and price quotes tailored to your requirements.
Cost of video production is dependent on the following factors:
Depending on the specific requirements of your project we will provide you with a custom quote. Contact us to get your custom quote today.
Animation video rates depend on the intricacy of the animation and the duration of the final edit. There are various types of animation we provide:
Depending on the animation style or your ideas we can provide you with a custom quote for your video. Contact us to get your custom quote today.
Yes we will provide you with a script for your video which you can use or suggest to make changes. To develop your script we will understand your business objective and come up with a draft copy. Alternatively, you can provide us with a script which we can help you to polish up to make it into a captivating video.
Contact us today to find out more about our script writing services.
Once the script is finalized we will provide you with a detailed storyboard. We need all our clients to approve the storyboard before they go into production.
The storyboard helps all stakeholders to visualize the final video and allows us to make changes easily if something is not according to your requirements. Contact us today to find out more about storyboarding.
Each corporate video is developed in 3 stages: Pre-Production, Production and Post Production. The pre-production stage consists of the script, storyboarding and recce of the locations. Production is the actual shoot and voice recording stage. The post production involves editing, music and special effects.
Considering 1 week for each stage of the process we normally estimate 3 weeks for the production of a corporate video. However, there has been cases where we have done corporate videos in much shorter duration for our clients.
Contact us today if you are planning for a corporate video within a tight timeline.
Revisions at every stage is as per follows:
Video production is a co-creation process and at every stage you (the client) will be involved to give feedback and suggest changes.
Our objective at Neon is to make sure 100% customer satisfaction and realization of your vision in a video format. To know more about our process, please contact us today.
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