We’ve all seen bad corporate video examples: say a stuffy office setting with someone awkwardly reading a script line by line about their amazing company. It almost feels like they’re trying to convince themselves of its greatness, rather than the viewer…But for every bad corporate video, there are plenty that inspire, educate, and excite. Let’s look at what will make your corporate video production work a real success and make you feel proud for a long time to come.
1. Plan your corporate video production very seriously
It’s a long term, image building exercise. Which should be done by checking all the parameters and working with high quality team and equipment. Write down the pitch – will it be promoting your business as a whole or just one part? The trick is to find something that resonates with clients so that you can tailor your video to those viewers. Here’s a great example of someone who’s thought about what they are saying and is engaging effectively with their audience:
2. Start Work on your script
After finalising the video format you want to work on , the next step is to write a script. Don’t let your video out-stay its welcome on the viewer’s computer. A Youtube video should be 1-2 minutes long, but between one and three minutes is a good rule of thumb! That means, coming up with a scenario including technical breakdown and crisp, easy to understand dialogues. You have to tell your story, but stay specific. Choose your narrative. Rather than an interview, Give your viewers examples. Tell them what your company is about by telling them the changes you’ve made to people’s lives (this is much more powerful than talking about money!)
Tip: No matter which type of video you choose, adding subtitles will definitely maximise its impact on Youtube, Vimeo, Facebook, Instagram…
Side notes from the script must include a numbered list containing the location, shoot type, shoot angle, camera movement and a brief description of each shot.
3. Corporate video production is a detailed task
Don’t get over enthusiastic and spend too much on the 1st video, then struggle with budgets for the later ones. Chances are that the audience will compare your first few awesome videos to the later ones and get disappointed. So Consistency is important as well.
In line with your chosen video format and budget, choose your location carefully. If your chosen location is outdoors, beware of the weather and remember that there will be noises that are out of your control. Equally, if you decide to do your video in your office, beware of receiving calls halfway through your video! You should also think about your use of close-ups… Close-ups tend to be better than wide shots as it helps the viewer focus on you and gives them someone or something to relate to.
4. Dressing up
Of course we check the norms, for example If you are a law firm, you might wear a suit, whereas if your company is a start-up you might be more likely to wear jeans (or casual sweatpants – Zuckerberg in the making!) But we advise you to create your own identity & style. In this example video, the presenter is appropriately dressed and it reflects the company:
5. Choose the right music
Use intro and end music; this will help you set the tone and keep your message cohesive. If budget can allow you to get an original jingle, go for it. If not just get one by paying a licence fee to use one that’s already been made. Some sites, however, offer free music as well, such as Dig CC Mixer, FreeMusicArchive, and SoundBlend.
6. Sound quality and good lighting
If your video is a ‘talking head’ style interview, then find a way to record the audio properly without background noise or echoes.
7. More Tech
Many corporate videos use a combination of animations, narration, stock videos, to their own video content. The rampant use of animated corporate video proves you don’t need real people in your videos to create something engaging. With these stylish options, you can develop your personal branding.
Oh, and let’s not forget about cartoon corporate videos? They can get so addictive for the younger audience. You don’t need any experience to create them. Within Moovly’s library, you’ll get access to premade animations you can customise for your videos.
Coca-Cola is an example of a corporate video that doesn’t use narration, and instead uses a catchy background song with text over their video clips to get their message across. This type of video works well when you want your own content to be the star of the show. In this case, Coca-Cola wants to associate positive feelings with their brand, and they use video clips from the past and the present to do so.
8. Incorporate reviews
Testimonials from current happy clients is a powerful marketing tool! Providing real people with honest reviews will gain the viewers’ trust and prove that your company works in the good for society.
Neon offers a variety of services tailored to your personal needs, including videos for corporate events, seminars, and conferences, business video reports, client testimonial videos, as well as on-demand new product videos. We understand the importance of identity and brand consistency. Tech Neon can become your efficient partner in creating, practical, turnkey solution to all your photo and video needs. Connect with us for a free consultation at info@neonvideos.com
