Things To Remember Before Making A Drone Video For Your Company
93% of businesses believe that video marketing increases user understanding of their product or service. And 72% of businesses claim that it has improved the conversion rate of their website. Now, with so many innovative methods for attracting and engaging the right audience, one such high-tech option is making Drone videos. It has shown 76% ROI for various businesses.
Using drones to create marketing videos is one of the more lucrative aspects of owning a drone, if you can pass specific tests, that is. Drones feature multiple propeller arms, landing bases, and mounts for cameras or cargo crates. They’re cool, fast, and fast becoming an integral part of today’s video-making landscape. Drone videos improve almost any kind of promotional, branding or marketing video. The tool costs, but overall marketing and advertising campaigns need not be time-consuming or costly. And if one adds a good budget, drone videos can become an awesome, long-lasting memory on digital media. Let’s quickly list down the top industries which rely highly on Drone videos.
- Real estate and landed property. Whether you are considering a superfluity property, expensive fruit orchards, community farms, or branding video for luxurious real estate, sweeping the landscape with an outstanding drone video adds to the charm and value for the potential buyers. When it comes to property business, it is cutthroat competition, and each developer wants to get ahead by the hour. The most recent Marketing weapon in real estate is the utilization of emotional camera ramble photography and video visits in online postings.
- Tour and Travel Marketing. Drone recordings are another level that travel advertisers ought to take a gander at honestly now while the curiosity wow element endures
- Aerial video for tourism marketing. The use of drone videos permits them to highlight the whole property and offer potential visitors an elevated perspective of what they will encounter upon landing. It’s like a live travel map.
- Event Marketing using Drone Video. Unmanned quadcopters, usually called drones, can give an extraordinary point of view to catch photographs and video at exchange shows, gatherings, events, team building excursions, functions, and different occasions.
- Marketing for Beaches and resorts. Aerial photography has offered an extraordinarily appealing and successful approach to showcasing resorts, beaches, properties, and events.
- Drone Video Marketing for Motor racing / Bike Racing / Water Sports. Drone footage captures the risk and adventure of these aggressive activities in full detail. Kayaking in Iceland also includes the scenic environment surroundings through the majestic mountains and snowy peaks. With the Drones also getting advanced, the HexH2o drone shoots both flying and submerged videos for aviation purposes and diving.
- Drone footage for a cause or community drive. Make an educational video, and try to educate your viewers about a topic. You can show the whole city or location affected by the issue you’re discussing and persuade your viewers to take the issues at hand seriously by putting them into a larger context.
- Drone footage in a product video. Here you focus on your product or service. Use a drone to show all the angles of your product in action, whether it be an electric bike or a new Bluetooth-enabled wristwatch. Big or small, drone footage elevates your video marketing to the next level with breath-taking visuals.
- Lifestyle education. Right from Salsa steps to doing yoga in a serene locale to a hiking trail in a lifestyle drone video, it adds value in engaging and encouraging people to adopt better health practices.
Drone footage has the power to captivate audiences, to increase the production value of your video, and to create a feeling of awe required to wow your audience into finding out more – whatever your product is.
Benefits of using drone footage – First of all, drones are cheaper than the alternative – to rent out a helicopter and a full video team for capturing the idea. Drone footage is high-quality footage. Video footage you capture with a drone can be used across multiple marketing videos. Depending on the industry you’re in, you can prioritize drone footage. If you work at an event company, capturing the crowd with a drone at a massive music festival is amazing publicity for your company’s brand. Lastly, in the age of Instagram, an everyday person is using drone footage to show off cool trips, sports content, and exciting events – you should be, too.
The first step to incorporating drone footage in your video marketing is to find someone to operate a drone for you.
1. Know your equipment. Choosing a drone can be a daunting task with the many available options, says expert Marek. “A good way to think about it is to consider a drone a tool, and there is the right one for the job. When looking for the right drone to make marketing videos, you will want to choose one with a good camera that is on a motorized gimbal to help smooth out the shots and GPS capabilities, so it can assist in flight and be able to return home if any problems arise.” Professional drones allow you to add various accessories for digital video to record high-quality footage, however, they are quite expensive. The quality of video and features that you will get, depends on whether you choose expensive or cheap drones for filming.
2. Practice to make perfect. Like anything you are trying to learn in life, working with drones takes practice to truly master all the nuances of the device. Just as pilots and golfers use simulators to help them practice their craft, drone simulators are available to those looking for extra tutorials.
3. Know the story you want to convey. To produce a good marketing video for your garden center, Marek says the key is editing the photos or videos collected from your drone and knowing the story you wish to tell while filming.
4. Shoot to edit. When shooting your drone video for marketing, you will want to remember to save time to edit the content that you collect. No one wants to watch 10 minutes of uncut, raw, haphazard footage. Learn how to chop the repetitive parts, and highlight the better portions and in time you will become a pro.
5. Know your surroundings well. Though drones are fairly safe, they can cause harm if operated improperly. “I like to take a walk around an environment that I am about to fly [a drone] in to make sure there are not any obstacles that might be missed from where you plan to launch from,” Marek says. “You should never fly near or over people, or over anyone else’s property without permission.”
6. Enjoy your Drone journey. With anything new that you are trying to master, it is important to remember to enjoy yourself. You are going to crash [your drone] at some point no matter if you follow all the above tips and are careful. “If you stick to it, you will be able to make it into your friendly crewman.
More curious than before? Connect with us for a free consultation at info@neonvideos.com
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Whether you need a corporate video, marketing video, training video, or explainer video, our team has over 10 years of experience working with various businesses to create engaging and impactful content. Please fill out the form below to let us know the type of video you’re planning to make. We will get back to you with multiple options and price quotes tailored to your requirements.
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Frequently Asked Questions
How much does it cost to make a corporate video?
Cost of video production is dependent on the following factors:
- No. of days of shoot
- Locations of shoot
- Elements of video (e.g. drone shoot, studio or location)
- If models or talents are required
- Voiceover requirements
- Background music (standard or custom)
- Translation and subtitles
- Adaptations into multiple languages
Depending on the specific requirements of your project we will provide you with a custom quote. Contact us to get your custom quote today.
What is the rate for animation video?
Animation video rates depend on the intricacy of the animation and the duration of the final edit. There are various types of animation we provide:
- 2D vector animation
- 2D custom illustrated animation
- Kinetic typography animation
- Whiteboard animation
- 3D animation with objects
- 3D animation with characters
Depending on the animation style or your ideas we can provide you with a custom quote for your video. Contact us to get your custom quote today.
Who will develop the script for the video?
Yes we will provide you with a script for your video which you can use or suggest to make changes. To develop your script we will understand your business objective and come up with a draft copy. Alternatively, you can provide us with a script which we can help you to polish up to make it into a captivating video.
Contact us today to find out more about our script writing services.
Do you provide a storyboard?
Once the script is finalized we will provide you with a detailed storyboard. We need all our clients to approve the storyboard before they go into production.
The storyboard helps all stakeholders to visualize the final video and allows us to make changes easily if something is not according to your requirements. Contact us today to find out more about storyboarding.
How long does it take to make a corporate video?
Each corporate video is developed in 3 stages: Pre-Production, Production and Post Production. The pre-production stage consists of the script, storyboarding and recce of the locations. Production is the actual shoot and voice recording stage. The post production involves editing, music and special effects.
Considering 1 week for each stage of the process we normally estimate 3 weeks for the production of a corporate video. However, there has been cases where we have done corporate videos in much shorter duration for our clients.
Contact us today if you are planning for a corporate video within a tight timeline.
How many revisions do you provide?
Revisions at every stage is as per follows:
- Script writing – 4 revisions
- Storyboard – 2-3 revisions
- Animated sections – 2 revisions
- Final video edit – 2 revisions
Video production is a co-creation process and at every stage you (the client) will be involved to give feedback and suggest changes.
Our objective at Neon is to make sure 100% customer satisfaction and realization of your vision in a video format. To know more about our process, please contact us today.