Safety videos are instructional videos designed to train the employees, stakeholders, users of a building or transport, guests and others to remain safe at a workplace, building and transport during travelling, presence in a particular location, or in normal day to day life. Safety videos are sometimes used as visual aids during a training program, or as an independent training module. Safety videos usually demonstrate the hazards, acts and sources of dangers, instructions how to prevent them, or act for remedy when it has already happened. Some safety videos are made in the form of a reconstructed story or documentary with dialogues or annotations to make them more engaging and effective for the audience.
As per Safeopedia Safety videos are all about remaining safe during normal or difficult situations. They are prepared to demonstrate how to keep one’s self and others safe from accidental deaths, injuries and sufferings. An airline safety video demonstrates how one should use a seat belt, oxygen mask, life jacket or exit during an emergency. A fire safety video shows how to extinguish a small fire, evacuate from a building and call the fire service etc. A workplace safety video shows how to remain safe while working with machineries, certain dangerous tools or chemical substances etc.
Safety videos are widely used by the government as well as private agencies, airlines, search and rescue organisations, manufacturing and construction industries, engineering workshops, laboratories, hospitals, schools, defence services, health and emergency services, foundations built for public interest and for human protection, for example in the field of forestry and science. The motive is for training, safety orientation and generating awareness. Some are available free of cost on the Internet or can be purchased online or as hardcopy. Safety videos can be shown on TVs or small screens if the audience is smaller. Alternatively these can be shown on big screens by the use of digital projectors. Very short videos buy time before movies in cinema halls to alert the captive audience.
"The best way to hook your audience and deliver your “lecture in safety” is to use humour."
A safety animated video can help you create engaging content; something people would want to see. To do it, you need to step into the shoes of an entertainer and write a very entertaining script. These videos were common across industries that raise awareness of potential risks to health, online privacy, or those highlighting safety procedures in an emergency. They are getting more traction nowadays due to the COVID-19 pandemic.
The only concern with these videos is that they need to hit the sweet spot, capture the viewers’ attention, be engaging so that viewers sit through the end, and still be able to communicate the safety message. That’s what defines a successful safety animated video.
How do you achieve it? To help you create a successful safety animated video, we’ve put together a list of easy-to-follow-steps.
Fact-Check your Information & Figure out The Goal of The Video
It is imperative because the goal will shape your decisions down the road – writing a script, choosing the animation style, tone, and voice artist. Not all safety animated videos have the same goals. If we had to put them into categories based on the goals they are set to achieve, it would be something like this:
Hazard demonstration videos
Awareness raising videos of potential hazards
Training & educational videos
The best way is to take the following things into account – your products and/or services, the environmental factors, and your target audience needs. The perfect example is the video created for Facebook “Photo Safety.”
Facebook users upload and share millions of photos every day. The video sends a strong message that Facebook cares about its users’ privacy & safety and informs them how to manage photos and report potential abuse.
This type of video has a common goal – safety. However, you can set any of the sub-goals from the list above or combine any of them. For instance, you can create a hazard demonstration video with instructions.
Facebook users upload and share millions of photos every day. The video sends a strong message that Facebook cares about its users’ safety and informs them how to manage photos and report potential abuse.
Choose an Interesting Animation Style
Once you’ve set the goal and have the script finalised, you need to choose an animation style. It may appear challenging for you to pick the right one with dozens of options to choose from. The right animation style for a safety animated video can help you achieve your goal, bring your script to life, and make it interesting at the same time.
Inject Humour in the Storyboard – Allow your Video team/Agency To Be Creative
We always associate a video with entertainment. When watching a video, people want to be entertained. Unfortunately, a safety animation video is all about lecturing people. The best way to hook your audience and deliver your “lecture in safety” is to use humour. The best teachers know it, and they use it to keep the classroom quiet and engaged.
Find a Suitable Voiceover Artist
There is nothing wrong with using only text for your safety animated video. However, if you want to add a human touch and additional elements to capture viewers’ attention, a voiceover is the way to go.
The “How to Avoid Covid-19?” The awareness animated video features a female voiceover artist as the narrator. It delivers safety tips calmly and reassuringly, using intonation to bring the most important ways to avoid the COVID-19 virus into focus.
This calm voice was chosen for a particular reason. People are in a state of panic, so there is no need to add to that anxiety. Plus, at the ending of the video, you can see a glimmer of hope, saying that we will “crush this virus together.”
After Entertainment comes the factor of love and fear
If you have run out of humorous elements and entertainment value in your safety videos, engage the public with either emotions or fear. It works! Well, don’t we say ‘all is fair in love and business; if we can ultimately reduce accident hazards and casualties, in the end any emotional or fear factor is justified. Tell your audience straight that one can’t be careless because we all care about our friends and family, what if they lose you? What if this happens and what if that happens?
I personally remember 10 years back on my trip to Australia, we boarded a super speed jetty for a gala cruise. The coordinator during his narration about places, and landmarks, kept on reminding us not to stand, hold tight when the water speed was especially torrential. He added humour, nice words and fear factor in a loop. Every few minutes he said, ‘hold tight young lady, we don’t want to lose you on the way. We all came together and we all want to go back together. Intact and happy!’ I still remember his words.
It must be 100% clear why your company definitely needs safety videos. Connect with us for a free consultation at firstname.lastname@example.org