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Insivia found that an explainer video is the most effective way to communicate the new product’s concept to your potential customers. Around 45% of the businesses use explainer videos on their homepage, and they are happy with the result.
To be able to convey your offering in an innovative way that truly inspires your target market, the best way is an explainer video. Explainer videos are educational and informative; it helps to enhance the conversion rates as 81 per cent of people tend to buy a product/service after watching an explainer video on the website. The retention rate of an explainer video is way more than any other form of advertising. They are easily compatible on all platforms – social media, blogs, newsletters, TV ads and emails. It can be viewed on any device or screen, hence its growing popularity on smartphones. Once you have wired your audience to the visual meat, they will crave for more, and be doubly excited and wait for your next explainer video. So, the chance of repeat customers and an increase in customer loyalty is another long term advantage.
Compiling an explainer page per page content must have started as a PowerPoint deck, then someone probably spiced it up with vectors, graphics and a voice-over. There, it became an explainer video. It definitely hits home!
Sometimes a quick, easy, explanation is just what someone needs to help clearly understand how your product solves a problem. But then again, with people really enjoying entertaining and informative video content, most people, companies and startups are honing their skills in this area of social media marketing and branding.
When deciding between live-action and animation explainer videos, it is important to think deeply about the message or content of your video. Put yourself in the consumers’ shoes and anticipate the desired outcome! Say if you need to explain a complex business process that includes minute details or an overload of information, animation could easily condense that information faster and in a stylish form. Or if you want to put together information that sells or describes physical product features, then you can choose a live-action option.
Allow us to give you some more insights on the Live-action type of Explainer Videos.
– A voice-over (VO) narration that’s brought to life by re-enactments or on the footage.
– Scripted, direct to camera or dialogue-based video – like for a public service announcement or corporate video.
– Scripted, story-based narrative – like TV commercials, corporate or marketing videos.
Whether you need a corporate video, marketing video, training video, or explainer video, our team has over 10 years of experience working with various businesses to create engaging and impactful content. Please fill out the form below to let us know the type of video you’re planning to make. We will get back to you with multiple options and price quotes tailored to your requirements.
Cost of video production is dependent on the following factors:
Depending on the specific requirements of your project we will provide you with a custom quote. Contact us to get your custom quote today.
Animation video rates depend on the intricacy of the animation and the duration of the final edit. There are various types of animation we provide:
Depending on the animation style or your ideas we can provide you with a custom quote for your video. Contact us to get your custom quote today.
Yes we will provide you with a script for your video which you can use or suggest to make changes. To develop your script we will understand your business objective and come up with a draft copy. Alternatively, you can provide us with a script which we can help you to polish up to make it into a captivating video.
Contact us today to find out more about our script writing services.
Once the script is finalized we will provide you with a detailed storyboard. We need all our clients to approve the storyboard before they go into production.
The storyboard helps all stakeholders to visualize the final video and allows us to make changes easily if something is not according to your requirements. Contact us today to find out more about storyboarding.
Each corporate video is developed in 3 stages: Pre-Production, Production and Post Production. The pre-production stage consists of the script, storyboarding and recce of the locations. Production is the actual shoot and voice recording stage. The post production involves editing, music and special effects.
Considering 1 week for each stage of the process we normally estimate 3 weeks for the production of a corporate video. However, there has been cases where we have done corporate videos in much shorter duration for our clients.
Contact us today if you are planning for a corporate video within a tight timeline.
Revisions at every stage is as per follows:
Video production is a co-creation process and at every stage you (the client) will be involved to give feedback and suggest changes.
Our objective at Neon is to make sure 100% customer satisfaction and realization of your vision in a video format. To know more about our process, please contact us today.
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