What Is Video Personalization And How To Use It For Business

A personalized Video will completely help connect with your target audience (and beyond) because you are putting efforts to make it so relatable. Video personalization has proved to become a highly effective way to connect with customers and prospects. A simple prop that’s related to your prospect’s personal or professional interests is a great tool to help visually communicate that you’ve spent the time to research your prospect and have common ground with them too.

Why use Personalized Video for Connecting with your Customers

In sales, as in “regular” life, we as people are naturally drawn to those who are similar to us. In psychology, this is often referred to as the “affinity bias.” In simple terms, the affinity bias says that we have a tendency to connect with people who share our interests, experiences, and backgrounds. And while too much affinity bias can lead us to make poor decisions, there is a sweet spot that we can use to create natural connections with people.

The important word here is natural connections. When it comes to using personalized videos effectively, it’s important to connect with people through genuine interests and experiences. Like a simple ad, where the lady of the house explains using a certain detergent for cleaning the child’s soiled, football ground rumpled clothes. There! Housewives find it relatable and convincing.

Also personalized videos can very easily work on a small budget. All you need is a little bit of time, a relevant prop, and a webcam. It is also a great opportunity to dig information, research about your potential customers, their likes and dislikes, and things that will engage their emotional state and senses.

Do we need more convincing? There’s tons of proof on why personalized video can help you cut through the noise and shine.

What are the challenges that can be solved via personalized videos

Getting more responses on cold emails
Booking more pitch meetings
Closing more deals
Customer reach
Better customer engagement

People crave personalized experiences. And marketers are giving them what they want: Overall business video creation increased by 135% last year. Of the sellers who use custom-recorded videos, 70% say that video emails produce more opens, clicks, and responses than text emails. Combined, a personalized video in an email is a fascinating outreach combination. Our brains are programmed to store visual memories, and studies show that people are 13% more likely to remember details from video emails over text emails.

Benefits of personalized videos include:

Breaking through the noise
Higher email open rates
Higher click-through rates
Generating more prospect engagement
Building relationships that drive deals forward
Video in an email can reduce inbox fatigue and help recipients retain more of the message when compared to text-based email.
Deeper relationships with your customers
A better understanding of your target audience
Improved brand affinity and brand loyalty
Higher ROI from marketing and advertising
A shorter and more efficient sales cycle

Types of Personalized Videos

There are countless creative ways to approach personalized video. Many online video platforms will give you a variety of options for filming styles. Vidyard has three options to choose from: Selfie-style, screen share, or hybrid (both selfie-style and screen share).

A selfie-style video is an easy format to record. All you need to do is set your webcam up facing you, make sure your lighting is good, check that your microphone and audio work, and hit record.

A screen share video is when you record what’s on your computer screen, along with audio from your microphone. It’s a great way to show and tell. Screen share videos are often used for asynchronous video presentations, demo videos, and explainer videos. Even the financial services industry is starting to use screen share videos for contract reviews, legal document reviews, annual roundups, and proposals.

A hybrid video combines both a screen share video and webcam video into one. Vidyard does this by putting a bubble on the screen that shows the webcam feed of your face.

This style of video performs very well. 58% of sales pros who leverage the hybrid video format report that it delivers the highest response rate.

Video personalization is a great way for brands and marketers to take their message directly toward customers, prospects, or influencers with customized content that will be relevant based on who they are!

Different occasions call for different personalized videos. Common categories would be – A marketing invite for new potential prospects, product promotion, shout out for holidays discount packages, short term recruitments ( for students or internships), Thank you notes, and call to action videos.

For example : The University of Waterloo tapped into the power of customized videos to recruit students for their new academic year. In their crisp and intriguing video, they highlighted all the things that make up a student’s first day at the university. Set to lively music that’s not too overwhelming, the video was undoubtedly a success.

Elements of personalization included:

The student’s name (Shakeel) on the boxes they’re moving in with
A friendly fellow student offering some help
A placard in their room
Personalized tee being sold at a stall, and
Even a correctly-spelled name on a Starbucks cup (that’s a rarity!), with a surprise cameo by the Dean himself!

Send your personalized video by way of an email. Stay up to date on all the tools and services that will help your clients reach out to you in the easiest ways possible. I feel that, when it comes to the combination of production value and personalization in a video, it’s very much a matter of “your results may vary.” But then again, we should definitely add to our marketing mix what the current audience likes.

Personalized video technical guidelines (on-demand renders) – Vidyard Support

Tell us about your video

Whether you need a corporate video, marketing video, training video, or explainer video, our team has over 10 years of experience working with various businesses to create engaging and impactful content. Please fill out the form below to let us know the type of video you’re planning to make. We will get back to you with multiple options and price quotes tailored to your requirements.

Our Clients

Frequently Asked Questions

How much does it cost to make a corporate video?

Cost of video production is dependent on the following factors:

No. of days of shoot
Locations of shoot
Elements of video (e.g. drone shoot, studio or location)
If models or talents are required
Voiceover requirements
Background music (standard or custom)
Translation and subtitles
Adaptations into multiple languages

Depending on the specific requirements of your project we will provide you with a custom quote. Contact us to get your custom quote today.

What is the rate for animation video?

Animation video rates depend on the intricacy of the animation and the duration of the final edit. There are various types of animation we provide:

2D vector animation
2D custom illustrated animation
Kinetic typography animation
Whiteboard animation
3D animation with objects
3D animation with characters

Depending on the animation style or your ideas we can provide you with a custom quote for your video. Contact us to get your custom quote today.

Who will develop the script for the video?

Yes we will provide you with a script for your video which you can use or suggest to make changes. To develop your script we will understand your business objective and come up with a draft copy. Alternatively, you can provide us with a script which we can help you to polish up to make it into a captivating video.

Do you provide a storyboard?

Once the script is finalized we will provide you with a detailed storyboard. We need all our clients to approve the storyboard before they go into production.

The storyboard helps all stakeholders to visualize the final video and allows us to make changes easily if something is not according to your requirements. Contact us today to find out more about storyboarding.

How long does it take to make a corporate video?

Each corporate video is developed in 3 stages: Pre-Production, Production and Post Production. The pre-production stage consists of the script, storyboarding and recce of the locations. Production is the actual shoot and voice recording stage. The post production involves editing, music and special effects.

Considering 1 week for each stage of the process we normally estimate 3 weeks for the production of a corporate video. However, there has been cases where we have done corporate videos in much shorter duration for our clients.

How many revisions do you provide?

Revisions at every stage is as per follows:

Script writing – 4 revisions
Storyboard – 2-3 revisions
Animated sections – 2 revisions
Final video edit – 2 revisions

Video production is a co-creation process and at every stage you (the client) will be involved to give feedback and suggest changes.

Our objective at Neon is to make sure 100% customer satisfaction and realization of your vision in a video format. To know more about our process, please contact us today.